Market Analysis

Argentina’s tractor market is undergoing a structural change that is becoming difficult to dismiss as a temporary import cycle. During the

The global tractor industry has an unusual problem. It is one of the world’s largest agricultural equipment industries, generates tens of

Fendt’s Biggest Farm Progress Show Message Isn’t Just About New Machinery. It’s About North America. Fendt’s global debut of the 1100

A few weeks ago, AGCO and CNH delivered a remarkably similar message: the agricultural machinery downturn was approaching its cyclical bottom,

India’s tractor market is entering a scale previously unseen in the global agricultural machinery industry. After becoming the first country to

The Era of Selling at Any Cost Is Over The latest quarterly results from AGCO and CNH reveal far more than

The latest U.S. market data confirms that agricultural machinery demand continues to weaken, but the underlying message is more nuanced than

Introduction For decades, the agricultural machinery industry has competed around a familiar set of performance indicators: horsepower, working width, hydraulic capacity,

Introduction The farm machinery industry often explains the rise of higher-horsepower tractors in a simple way: farmers need more power because

What the New 6M and 6R Updates May Reveal About Competitive Dynamics in the Mainstream Tractor Market Introduction John Deere’s latest