New Holland is preparing a broad product and technology presentation for EIMA International 2026, taking place in Bologna from November 10 to 14, with new compact tractors, articulated loaders, telehandlers and precision farming solutions alongside developments across its established agricultural machinery portfolio. Among the principal additions is the five-model T2S compact tractor range, covering 35–57 hp and targeting agriculture, livestock operations, horticulture and groundcare. The company is also entering the small articulated loader segment with five models, W10, W13T, W13T Plus, W18T and W22T, developed in cooperation with Finnish manufacturer Norcar. The expansion strengthens New Holland’s presence in compact equipment categories serving both agricultural and non-agricultural customers.
Specialty tractors and material handling represent another important area of development. The T4 F/N/V Auto Command range introduces continuously variable transmission technology to New Holland’s vineyard and orchard tractors, while the Specialty Vision Sensor, developed at the company’s Modena research centre, uses machine vision to support automated guidance between crop rows and implement functions. New Holland will also introduce the TH7.32 and TH9.32 telehandlers, developed with Faresin, offering approximately seven- and nine-metre lifting heights and a maximum capacity of 3.2 tonnes. Meanwhile, the refreshed T7 Long Wheelbase and Heavy Duty tractors feature revised styling, improved lighting and cab enhancements, including a repositioned InfoView display.
The EIMA presentation also highlights New Holland’s continued investment in harvesting automation and alternative propulsion technologies. The FR Forage Cruiser with ForageCam uses camera-based analysis to monitor kernel processing and support automatic machine adjustments, while the T4F eSource Mild Hybrid System, Enhanced Baler Productivity technology and Smart Traction Control for combines have received recognition in the EIMA 2026 technical innovation programme. The T5.120 Il Trattore concept will make its Italian exhibition debut, reinforcing the brand’s historical connection with domestic tractor manufacturing. Beyond machinery, CNH Capital is expanding access to financing through a European Investment Bank-supported programme aimed at eligible agricultural businesses investing in equipment and technological renewal.
Bottom Line
New Holland’s EIMA 2026 strategy reflects a broader effort to strengthen its full-line positioning through compact equipment diversification, specialised tractor technology and increasingly automated agricultural operations. Partnerships with Norcar and Faresin also illustrate how the manufacturer is extending its market coverage through complementary industrial capabilities, while integrating digital technologies and financial services into its wider customer offering.
